SPONTEX

The dog

Context

Spontex, the famous sponge brand, launches a new product in a new category: the floor-cleaning tool. Full action system, a revolutionary mop with a system that allows you to dry it very easily.

Idea

Why your mop should look like this ? A funny comparison between a classic mop, and a wet dog shaking itself.

Results

Top 40 Ipsos persuasion. Approval 67 versus standard 60, Differentiating 84 versus standard 72 .
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