SPONTEX

Cleanest Twitter Account

Silver Lovie Award & People's Choice
Online Advertising : Best User Experience
Silver Lovie Award & People's Choice
Online Advertising : Best User Experience

Context

For Spontex, the French Homecare brand, which fights dirtiness, Twitter, is a great social network, but millions of tweets every day really looks like a mess.

Idea

Spontex creates the cleanest twitter account in the world. An account where everything is written in white on a white background. Not a single message is visible, giving the feeling of a perfectly tidy and spotless account. However, this social operation is full of surprises because all the tweets in the timeline are actually readable by simply clicking on them. Every tweet has plenty of Spontex humor and allows you to win our products

Results

- 44 coverages in 12 Different Countries. - 62 446 183 Impressions - “In-post hidden messages” is a World Premiere on Twitter
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