NRJ MOBILE

10 years

Context

In a highly commoditized and competitive market, the French MVNO “NRJ Mobile” for its 10th year of existence is launching the most competitive mobile contract onto the French market.

Idea

“For our 10th anniversary, we might have gone too far…” A tribute to the iconic party movies like “Hangover” or “Project X” starring the Sandwich Man, face of the brand, waking up from what looks like a hell of a birthday bash… 10 years, 10 Go, 10 euros. Wait what? Yes… They might have gone too far.

Results

The original 40.000 contracts objective was hitting in less than 15 days. NRJ Mobile hotline was submerged and servers were down due to the incredible flow of orders.
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