MEMORIESLAB

Treasure Today

Context

Official launch of Memorieslab.com, the high-end photo lab and conceptual online gallery which believes in the preservation of moments and emotions through high-quality prints.

Idea

« Treasure Today » : a manifesto film directed by Mathieu Cesar. In this film, Memorieslab reminds us that all the fascinating imagery happening to us can be captured by a camera's click, which has the power to transform the ephemeral into the eternal. Exclusive shots from Iceland are already showcased on Memorieslab’s online gallery.

Results

After 2 weeks of campaign : + 7,000 followers on Weibo + 4,000 followers on Wechat + 550,000 views on the video
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