EQUIDIA

Naissance d'un poulain en direct

SILVER LOVIE AWARD
Social : Experimental & Innovation
SILVER LOVIE AWARD
Social : Experimental & Innovation

Context

In the age of Internet where everything is immediate and passing, capturing people’s attention has become a real challenge. They all want to be quick, short and catchy no matter the topic. In this context, we brought Equidia to take down these principles and to bet, on life.

Idea

Equidia life presents “Naissance d’un Poulain” (Birth of a Foal), the first 24 hours live TV show. We sent 600 birth announcements to all the major media to announce the operation. Equidia received attention from all the national medias. A dedicated and customized online channel was set up for the day of the event to broadcast the 24 hours live show. With Twitter, Equidia had the chance to engage with its audience even further: people could actually propose names for the expected foal.

Results

- Over 45 articles from the major French media. - 3,2 million views since the beginning of the operation on Dailymotion. - 14 000 new fans on Equidia’s Facebook page (13 weeks worth of recruitment in only 24 hours.) - LIFE (#NaissanceDunPoulainEnDirect) generated more than 19 million impressions.
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