EQUIDIA

Immersion

Context

For the 2014 World Equestrian Games, Equidia official broadcaster of the event would seize the opportunity to refresh image of horse riding. Seen as a tiring discipline, it is actually an extreme sport providing great sensations and we wanted everyone to know that. So we’ve recorded this movie willing to give the TV viewers the best possible angle to watch and enjoy the competition: at the very heart of the action

Idea

“Immersion” is the first horse riding film entirely made with Go Pro cameras: 12 horses and riders, 5 disciplines and 12 on-horses-cameras. Something never seen before in the very academic horse-riding world. Images speak for themselves!

Results

- A 243% audience rate increase during the game. - An official Go Pro request to add “Immersion” to their media team’s content pool.
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